Golden Rule

Norman Rockwell Chalk Collaboration

On June 19 & 20, I got to chalk at the Paseo Colorado Mall in Pasadena, CA. It was a 12-artist chalk collaboration of Norman Rockwell’s “Golden Rule”, a gathering of men, women, and children of different races, religions, and ethnicities. It was a precursor of the socially conscious subjects that he would soon illustrate. “Do Unto Others as You Would Have Them Do Unto You” was a simple but universal phrase that reflected the artist’s personal philosophy.

Paseo Colorado Sign
These are the signs that were printed by the mall.
The Beginning of the Project
And so it begins, the beginning of a 2-day chalk collaboration.
End of Day 1
My contribution to the square is this female figure in the lower center of the square. I took this picture a few hours into it.
Progress! This is at the beginning of day 2.
Halfway Point
This is the hallway point of the whole square, which measures 24′ wide by 22′ high.
Almost Done
Almost done! We are preparing to pull the blue tape off of the sides.
Drone Shot
A drone shot of our chalk square.


Check out our time-lapse here: